I started this brand to make clean body care feel less overwhelming, so that people feel good about using it every day. I believe self-care rituals should feel good and nourishing, without the stress and second-guessing of what’s in your products.
Trisha Alexander
Founder of Intuition Body Co.
The Story
My venture into organic and nontoxic living stemmed from figuring out how to heal from my own complicated health history. As I learned more about the toxins hidden in everyday products, I became increasingly frustrated by how difficult it was to find body care products that were truly clean.
Even brands claiming to be “natural” or “nontoxic” often contained ingredient lists full of chemicals I didn’t feel comfortable putting on my body. I was exhausted trying to research labels, decode ingredients, and figure out which products were actually safe.
So I started making my own.
What began as a personal mission quickly became something bigger: creating body care products that remove the guesswork for others, too.
The Philosophy
Intuition comes from the belief that our bodies already know more than we often give them credit for.
The name “Intuition” comes from the belief that our bodies are wise. We’ve simply become disconnected from listening to them.
At Intuition Body Co., we believe self-care should bring you back to the basics — nourishing your body without unnecessary fillers, toxins, or compromises.
Our products are designed to create small moments of ritual in everyday life while helping you feel more connected to what you’re putting on your skin.
Somewhere along the way, wellness became overwhelming — filled with endless opinions, complicated labels, and marketing designed to make consumers feel like they constantly need to research more and worry more.
Intuition Body Co. exists as a return to simplicity: products made with intention, transparency, and ingredients your body can feel good about.